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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06984_Field_TCUM T549.txt
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1996-04-10
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accepted social manners and rituals may suddenly assume the
stark outlines and the arbitrary patterns of a game. The
Gamesmanship of Stephen Potter speaks of a social revolution
in England. The English are moving toward social equality and
the intense personal competition that goes with equality. The
older rituals of long-accepted class behavior now begin to
appear comic and irrational, gimmicks in a game. Dale
Carnagie’s How to Win Friends and Influence People first
appeared as a solemn manual of social wisdom, but it seemed
quite ludicrous to sophisticates. What Carnagie offered as
serious discoveries already seemed like a naive mechanical ritual
to those beginning to move in a milieu of Freudian awareness
charged with the psychopathology of everyday life. Already the
Freudian patterns of perception have become an outworn code
that begins to provide the cathartic amusement of a game,
rather than a guide to living.